Pistonheads interview with Jean Marc Gales
Posted: Sun Jan 28, 2018 1:10 am
Nice interview with JM Gales on PH...
'What happens to the £30,000 Elise in the new era is another question. "I frankly believe manufacturers of small sports cars will find it tough to survive," he says, without explicitly answering the question of whether the Elise will or won't be a survivor. Increased legislation and the need to turn a profit conspire against it. "Sales volumes are notoriously low, investment is notoriously high so you need to do your investment well. So it's not an easy task, but the juicy markets seem to be a bit more upmarket," he said.
So maybe it's time for another Esprit? "For brand building Lotus needs something above the Evora," he agreed. "It needs a poster car again." '
https://www.pistonheads.com/news/lotus- ... -ceo/37467
'What happens to the £30,000 Elise in the new era is another question. "I frankly believe manufacturers of small sports cars will find it tough to survive," he says, without explicitly answering the question of whether the Elise will or won't be a survivor. Increased legislation and the need to turn a profit conspire against it. "Sales volumes are notoriously low, investment is notoriously high so you need to do your investment well. So it's not an easy task, but the juicy markets seem to be a bit more upmarket," he said.
So maybe it's time for another Esprit? "For brand building Lotus needs something above the Evora," he agreed. "It needs a poster car again." '
https://www.pistonheads.com/news/lotus- ... -ceo/37467