Anything goes in here.....
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pete
- Vexatious Litigant
- Posts: 4707
- Joined: Tue Mar 15, 2005 3:23 pm
- Location: Kilmarnock
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by pete » Mon Jan 26, 2015 2:18 pm
Shug wrote:From Harris' reaction to this story though, this lad who's set up the site is just aggregating content from across the web. In other words, clickbait.
Whilst it's a very valid way to make money in the internet as it is just now, if you're not creating content but just leeching what's there, when does it start to kill new content? Agree that Harris definitely has his head stuck in the old days, but I have some sympathy - if all you need is a catchy title and a teaser image to get the click and create the ad revenue, where does quality journalism (that takes time and money) exist?
Having just read some of the stories on that site I couldn't agree more. They must just have guys sitting in an office reading the internet and dropping ANY car stories into a WP blog!
Wait.
THAT'S A JOB!
'99 - '03 Titanium S1 111S.
'03 - '10 Starlight Black S2 111S
'11 - '17 S2 135R
'17 - '19 S2 Exige S+
'23 - ?? Evora
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Lazydonkey
- Posts: 5139
- Joined: Sun Aug 07, 2005 6:24 pm
- Location: Glasgow
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Contact:
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by Lazydonkey » Mon Jan 26, 2015 3:22 pm
It's interesting that the guy is now branching out into videos.........when i first skimmed the story i assumed that was his business model.
Focus ST estate, i3s and more pushbikes than strictly necessary.
....did i ever tell you about the Evora and VX220 i used to own?
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Rag_It
- Posts: 4286
- Joined: Fri Mar 18, 2005 2:43 pm
- Location: Perth/Fife
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by Rag_It » Wed Jan 28, 2015 3:07 pm
Clickbait is big, not a profound statement, but the tabloids have been masters of it for ever and in an era of content marketing clickbait is ever more prevalent. A boring headline is not going to get you to first base which is wanting to read the article/video/blog etc - What these guys really want is people to want to read the article and then share it. Leaching or to give it its proper title 'Content curation'' isn't anything new either, again the newspapers have been doing it for years through large online PR hubs. It has it's place. Quite often with a interweb full of content - curated and original - it often feels like we're suffering content fatigue! I agree you cannot expect to have a lasting business built just on curating others content, you need to be producing your own, working with different ways of pushing it out, repurposing content to appeal to the many different wants people want to consume content.
The age old argument still stands - Quantity over Quality is not a good thing. Not in the case of creating content for contents sake.
